Privacy Policy

Effective date: 8 November 2026

ANASPIRA is provided by Always Alright Ltd, the controller of personal information handled for our support and website services. This policy covers the ANASPIRA iPhone app, our website and enquiries sent to mat@alwaysalright.co.uk.

Information stored in ANASPIRA

The app stores your breathing technique, selected flower, preferences, completed-exercise records, flower ownership and progression, unlock deadlines and acceptance of legal notices on your device. These records support the app’s features and are not automatically uploaded to Always Alright Ltd.

ANASPIRA does not require an account, display advertising or include third-party tracking or analytics SDKs. It does not record your breathing or access HealthKit.

Notifications

With your permission, ANASPIRA schedules local flower-unlock notifications through iOS. We do not operate a push-notification server. You can turn notifications off in iPhone Settings.

Apple services and previous purchases

Version 1.0 does not offer individual flower purchases. Apple’s StoreKit service may verify historical purchase entitlements, with ownership recorded locally. We do not receive payment-card details. Apple separately handles App Store transactions, device backups and any diagnostic sharing you enable under its privacy policy.

Support correspondence and diagnostics

If you contact us, we receive your email address, message and any attachments you choose to send. Namecheap forwards support messages to our Google Gmail mailbox. We use them to respond and troubleshoot. Please do not send sensitive medical information.

The app creates local technical logs that may contain flower identifiers, historical transaction identifiers, notification identifiers and timestamps. It does not automatically upload these logs to us. If you supply diagnostic files for support, we handle them with your enquiry.

Website visits

Netlify hosts our website. Visiting it, including through ANASPIRA’s policy browser, generates request logs containing IP addresses, approximate location derived from IP addresses, URLs, timestamps, browser information, referrers and response details. Netlify processes these to deliver, secure and diagnose the website, and authorised Always Alright Ltd personnel can access available logs.

Netlify Web Analytics and Real User Monitoring are disabled. We do not use advertising trackers. Netlify’s badge script uses browser local storage for its display preferences; this is separate from website request logging. You can clear website storage through your browser settings.

Why we use information and who receives it

Our lawful basis for support correspondence and website diagnostics is our legitimate interest in responding to enquiries and operating secure, reliable services. We may also retain information where required by law. Providing support information is voluntary, but we may be unable to resolve an enquiry without relevant details.

Apple, Namecheap, Google and Netlify process information for the services described above. Information may also be disclosed where legally required. We do not sell personal information, use it for targeted advertising or make legally significant automated decisions about you.

Retention and deletion

Local app records have no automatic expiry. Deleting ANASPIRA removes its app-container data from that device; offloading it preserves that data. Device backups may retain copies that return after restoration. Apple’s purchase records are not deleted by deleting the app.

We delete support correspondence and diagnostic attachments when they are no longer needed and, at the latest, within 12 months after an enquiry is resolved. We retain information longer only where justified by an ongoing dispute or a legal obligation. These limits apply to records we control; provider-managed recovery copies and backups follow the arrangements described below.

Provider-managed queues, logs, deleted-message recovery and backups follow provider arrangements. Netlify currently makes the most recent 24 hours of request logs available to our account; this does not establish when every provider copy is deleted. We do not promise immediate deletion of provider backups. Local system-log retention is controlled by iOS.

International processing

Our providers may process information outside the UK, including in the United States. Google describes reliance on the UK Extension to the EU–US Data Privacy Framework and standard contractual clauses where applicable in its transfer information. Netlify’s data processing agreement provides for the UK Extension and contractual safeguards, including the UK Addendum, where applicable.

Namecheap processes forwarding information under its privacy policy and applicable service terms. Its documentation describes processing in the United States and publishes a data processing addendum for covered services. We do not represent that a particular UK transfer safeguard has been independently verified for our free email-forwarding service. We do not treat use of the website as consent to international transfers.

Your rights

Depending on applicable law, you can request access, correction, deletion, restriction or portability of personal information we hold. You may object to processing based on our legitimate interests. Contact mat@alwaysalright.co.uk. We cannot remotely retrieve or delete information stored only within your app.

You can complain to the UK Information Commissioner’s Office or your relevant local regulator. We do not discriminate against you for exercising applicable privacy rights.

Children

ANASPIRA is a general-audience breathing app. It does not request children’s personal information. If a child has sent us personal information in a support enquiry, contact us so we can review and, where appropriate, delete it.

Changes and contact

We will update this page when our practices change and show the effective date. For privacy questions, contact Always Alright Ltd at mat@alwaysalright.co.uk.